One of the most persistent criticisms of Marvel Studios' films is they all look the same. In part, this is because there is very little to criticize them for otherwise. From box office returns to pop culture dominance, one could have expected just how successful they'd be. Even with the changed entertainment landscape, Marvel is a presence to be reckoned with. Ironically, making all the MCU movies look the same is perhaps why Marvel Studios was successful. Part necessity and part strategy, studio head Kevin Feige made an intentional choice that, ultimately, paid off.